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Senior Manager Brand/Channel - COSTA Coffee

Anderlecht, Belgia; Wilrijk, Belgia; Londerzeel, Belgia; Heppignies, Belgia; Hasselt, Belgia; Gent, Belgia; La Hulpe, Belgia; Waterloo, Belgia; Nivelles, Belgia; Louvain-la-Neuve, Belgia Field Sales Postet på: 21/10/2022 79337




Coca-Cola Europacific Partners (CCEP) is a leading fast-moving consumer goods company and the world's largest independent Coca-Cola bottler. In 2018 the Coffee business Costa was acquired by the Coca-Cola Company. Today we have built a strong brand in U.K and in order to develop the Belgian market (in Horeca, Petrols, Travel, Institutions and At Work, Food-to-Go etc.), we are looking for a  

Senior Brand and Channel Manager COSTA Coffee


  • Based on consumer needs & category insights you define short-term and long-term market strategy as well as portfolio & brand priorities together with the COSTA brand teams in order to optimize and implement annual business and accelerations plans on the Belux market.
  • You act as a SPOC for and the bridge between the brand owner and the internal CCEP stakeholders (commercial teams and supply chain, a.o.) regarding all category, brand & shopper related topics. You liaise with supporting departments to ensure coffee growth strategy is embedded in wider Belux plans.
  • You translate the brand into impactful outlet/shopper activations and turn insights into action, with a hunting & “can do” attitude.
  • You identify gaps and opportunities on the business plans and “course correct” by  setting-up acceleration plans where needed or stop brand initiatives/projects.
  • You co-define the innovation pipeline and design the shopper/consumer plans together with COSTA. You are the gatekeeper & gate owner by co-leading business cases and defining risks, resources, etc.
  • You build a compelling trade marketing plan & co-create brand plan with COSTA teams. Supporting sales frontline teams with strong stories to trade is part of your responsibility.
  • You report to the Director, Hot Beverages and are part of the Commercial Development Costa Team. In your team, you have the responsibility over the Trade Marketeer.


  • You have a solid working experience of minimum 3 years in the coffee industry in Category, Portfolio, Channel, Activation and/or Marketing Management.
  • You have strong analytical skills and a helicopter view that enable you to be a strategic thinker.
  • You are result driven combined with a make it happen attitude.
  • Being in the lead, you have strong influencing skills (cross functional and cross level) to communicate impactfully and to manage ambiguity efficiently.
  • You are creative, innovative and always seek to optimize the way of working with other departments.
  • Flexibility, Speed & Agility are in your DNA. You are able to work on multiple projects and to adjust the way of working in function of a changing environment or take up cross team projects in function of the needs.
  • You are fluent in English with a good knowledge of French and Dutch.


  • A role with a lot of autonomy within a multinational environment.
  • An opportunity to bring a new chapter within the Coffee business on the Belgian market.
  • Working for a strong and qualitative coffee brand.
  • Being part of a company offering growth perspective.
  • Competitive salary with full range of benefits and company car





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